Bailey Murphy is a print and digital designer with a practice rooted in storytelling, ecologies and user experience. She loves translating design across mediums and connecting her work with different audiences. Bailey has experience in the education and not-for-profit sectors, with skills spanning print design, social media marketing and content creation. When she isn’t designing, she is off camping and bird watching from her roof-top tent with very little worries.
Atlas & Alder Branding Concept by @briefcub
Created for Brief Club’s design challenge, this project reimagines Atlas & Alder through Greek mythology and contemporary menswear. Inspired by Atlas holding the celestial sphere, the logo becomes a symbol of strength, craft and grounded elegance. The identity extends across linen-shirt and knitwear mockups, packaging and printed collateral including a post box, receipt, business card and clothing tag. The concept explores how mythology can shape modern brand character, blending texture, storytelling and refined simplicity. The entry received strong feedback for its palette, clarity and thoughtful additional assets.
Branding
Typography
Design Research